Verizon Smart Family

Verizon Smart Family

Project scope— iOS + Android apps         Role — Designer & Creative Director

As most folks know, it's quite a challenge to parent kids' phone-use through time and space. Verizon Smart Family is an ambitious parenting app that helps parents take care of their children's mobile health remotely through their own phone. With a team of 100+ I led the creative direction for both iOS and Android apps, and helped launched this product to over 2 million folks nation-wide.

Project scope— iOS + Android apps
Role — Designer & Creative Director

As most folks know, it's quite a challenge to parent kids' phone-use through time and space. Verizon Smart Family is an ambitious parenting app that helps parents take care of their children's mobile health remotely through their own phone. With a team of 100+ I led the creative direction for both iOS and Android apps, and helped launched this product to over 2 million folks nation-wide.

Project scope— iOS + Android apps         
Role — Designer & Creative Director

As most folks know, it's quite a challenge to parent kids' phone-use through time and space. Verizon Smart Family is an ambitious parenting app that helps parents take care of their children's mobile health remotely through their own phone. With a team of 100+ I led the creative direction for both iOS and Android apps, and helped launched this product to over 2 million folks nation-wide.

Project scope — iOS + Android apps
Role — Designer & Creative Director

As most folks know, it's quite a challenge to parent kids' phone-use through time and space. Verizon Smart Family is an ambitious parenting app that helps parents take care of their children's mobile health remotely through their own phone. With a team of 100+ I led the creative direction for both iOS and Android apps, and helped launched this product to over 2 million folks nation-wide.

SmartFAM
Legacy app: Verizon FamilyBase
Legacy app: Verizon FamilyBase
FamilyBase

The Challenge

With two aging products, and a lucrative carrier deal on the line, we were asked to come up with a combined and revamped parenting app for all families. Verizon Smart Family was a chance to breathe new life into our products with original research, improved design thinking, new features and a modernized and dynamic UI for our 2 million paying customers.

Responsibilities

Reinvigorating an older existing version of the product

Negotiating international development teams (100+ people)

Building, managing & mentoring a junior (but SO very capable) design team

Adhering to yet-to-be finished and intense branding requirements

Visual strategy, component system direction, concept development

Visual strategy, component system direction, concept development

Marketing and social deliverables, including videography 

VZ – appstore_2x

Brand Constraints

Brand Constraints

To ensure consistent visual language, Verizon has very firm brand guidelines and a rigorous approval process. During our design phase, they were also in the middle of re-doing their brand, and thus required our team to collaborate intensely with their team to develop components, icons and visual patterns that did not yet exist in their guidelines.

To ensure consistent visual language, Verizon has very firm brand guidelines and a rigorous approval process. During our design phase, they were also in the middle of re-doing their brand, and thus required our team to collaborate intensely with their team to develop components, icons and visual patterns that did not yet exist in their guidelines.

VerizonStyleGuide
VZ+Ring+UI+GIf+high

Results

Results

In addition to swift internal approval of our visual design from Verizon brand and leadership, there was a 40%+ increase in DAUs from the legacy product that Smart Family replaced called FamilyBase. Verizon Smart Family has been featured in the press, including MacRumors, Engadget and The Verge.

In The News

In The News

MacRumors_41
verge_41
engaget_41

Selected works

VerizoniOS + Android

Location LabsBranding

PostersPrint

ColloquiumBranding

PeacepostIllustration

Motion MeditationsMotion Design

Spartan ShieldIndustrial Design

© 2018 Megan Kreuz 

© 2018 Megan Kreuz