Verizon Smart Family

— iOS & Android applications
— Visual Design & Creative Direction

As most folks know, it's quite a challenge to parent kids' phone-use through time and space. Verizon Smart Family is an ambitious parenting app that helps parents take care of their children's mobile health remotely through their own phone. With a team of 100+ I led the creative direction for both iOS and Android apps, and helped launched this product to over 2 million folks nation-wide.

With two aging products, and a lucrative carrier deal on the line, my team was tasked to design a combined and revamped parenting app for all families. This was a chance to breathe new life into our products with original research, improved design thinking, new features and a modernized and dynamic UI for our 2 million paying customers.

See it here →


Core Responsibilities

Build, manage, and mentor visual design team     

Pitch & present to internal and external C-level teams

Develop extensible and accessible UI system

Partner with UX Research to focus on users’ needs

Strategy for marketing and social deliverables

Reviewing, approving team designs & deliverables


Key Results

In addition to swift approval of our visual design from Verizon brand and leadership, there was a 40%+ increase in DAUs from the legacy product that Smart Family replaced called FamilyBase. Verizon Smart Family has been featured in the press, including MacRumors, Engadget and The Verge.